52 Weeks to Make the World a Better Place: Week 33 - Stop buying branded 'sportswear'

Most people are aware the dubious business practices of the brand giants in this area: sweatshop labour; huge incentives for the 'stars' that advertise; inflated prices; and the kind of aggressive marketing that traps young people who can ill afford the gear into wearing it. OK, maybe some companies are cleaning up their acts, but in buying the stuff, you're just perpetuating the notion that its cool, that you're just like everyone else. These companies are already rich enough: you want to advertise their brand whilst paying to wear it? Stop buying branded 'sportswear' - just do it!